There is little surprise that Google, too, is tracking your location – after all, that’s key for a company which derives the vast majority of its revenue from targeted advertising.
At least Google is mostly upfront about it while Apple seemingly has decided to go incommunicado on the topic (see my blog: “Stranger than fiction: Apple’s iOS4 is tracking your moves”).
Now, with all that location data and other personal (email, friends, pictures, etc) information being constantly tracked, stored, and analyzed – why would you care?
As far as I am concerned, it boils down to overreaching lawmakers and overzealous law enforcement as well as criminal activity (Wired Magazine has a good article on the topic). Historically, for a number of different groups of people, this personalized data about you and your life has just been too tempting to leave alone.
Think it can’t happen to you? Check out these recent incidents.