Using a proven IoT platform instead of building your own can be critical (“Why ‘buy’ is better than ‘build’”), especially for startups where time-to-market and rapid scale-up are essential to success.

TechCrunch just posted “An insider’s handbook for IoT startups” and recommends using platforms like Electric Imp to save you time and money to connect your product. Well said!

Cheers,

— Terrence